Vatika is a sub brand of Dabur International, one of the world’s foremost ayurvedic and natural products company with a history spanning over 130 years and a Market Capitalisation of US $5 Billion.
The Design Factory designed their consumer and trade brochure and the website. The design was to represent sophistication, style yet appeal to consumers across the board.
As part of the shift in brand positioning exercise we have also reworked a lot of the current packaging designs which are being rolled out in UK, Europe, Middle & Far East.
The Vatika website is has a bespoke content management system which allows every aspect of the site to be updated simply and easily. On the main criteria’s was to make the Product section as interactive and visually appealing as possible. We developed a smooth jQuery enabled selection and filter feature which has a slide down window for more product information.