It’s very exciting when you get to be a part of shaping a new brand, and we’re proud to have worked with Pepe’s Piri Piri from when they began.
We were approached by the founder many years ago to help name and brand their new QSR concept for the UK market. The concept of Piri-Piri was very unique in the UK at that time, so there was a huge opportunity to capture this market.
The founder, a marketing genius, worked closely with us to develop the name and introduce the brand to the new market. The results of our partnership spoke for themselves, because when the brand launched, it was an instant hit and grew rapidly.
With full creative autonomy, we were allowed to explore and develop the brand over time, helping the business mature and succeed.
Many years on the brand has now grown to 120+ stores and our involvement has grown too: we now look after the brand’s online and offline marketing material as well as managing their franchise stores daily marketing and print requirements.