Vatika is a premium haircare range of products and sub-brand of Dabur, one of the world largest Ayurvedic brands with an annual turnover circa £1billion. With a stronghold in Asia and the Middle East, Dabur was keen to expand their market into Europe.
Early on, Dabur realised that they had a challenge with their existing packaging that needed to be addressed. Although the packaging worked well in their key regions, it didn’t connect with European customers.
In answer to their brief, we meticulously reworked their flagship products which are now sold in major retail outlets across Europe.
Our relationship with Dabur spans over 10 years, and includes global projects across various categories, including hair care, soaps and food.
We have also developed the brand across other marketing channels, including the Vatika Naturals UK website, bus advertising and point of sale material.