Rebranding a currently running school is an extremely rare and challenging task.
When Ayesha Community School in North London changed hands, the new proprietor had an ambitious vision to rebrand the school and change its ethos and direction.
As a faith school, the existing branding and naming was too clichéd.
It needed a total refresh, from the ground up.
We worked closely with the new team to develop an identity which was fresh, felt secure and was visually appealing.
The new branding was extremely well-received by the governors and parents and we were fortunate to become their key appointed agency, working on all of their core online and offline material.