Fanclub had outgrown their own brand.
Growing from a startup to an award-winning PR agency with prestigious clients, they had evolved as a business, and needed their branding to catch up. We were tasked with developing their logo and brand identity to better represent their core values.
To represent Fanclub’s motto ‘The Future Is Earned’ we developed a dynamic visual system of advancing blocks that can be arranged to create anything from the logo to layouts, patterns and animations.
It was precisely the fresh new lift Fanclub was after, and has been rolled out across much of their marketing collateral, on and offline.